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Forbes: Five things to avoid when practicing product management

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By: Tracy Kemp

Product management has become an increasingly popular methodology in the digital transformation space, thanks to its iterative approach to completing tasks and focus on customer-centric value streams to create value for both the business and the customer.

Perhaps you've already read my recent article on the benefits of product-based IT over project management and are ready to dive in. (If you haven't, I recommend you start there.) Before you do, here are five key things to avoid so you can stay on the right track as you get started.

To continue reading the full article on Forbes.com, click here.  ​​​​​​​​​​​​​​​​